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I came to graphic design from an art background having studied Fine Art at Ilam Art School at the University of Canterbury where I majored in film in the dawning days of digital. My knowledge of graphic design was honed while owning and operating Wānaka Signs, a busy signwriting business where our clients ranged from a multitude of tradespeople, real estate agencies and boutique business owners to ski fields and a variety of tourist operators, big and small. From my work in signs I gained a strong understanding of effective brand identity and in that fast paced industry, I developed the ability to operate in a highly efficient manner which begins with gaining a quick understanding of each clients vision and the specific requirements of their individual business. I enjoy the flexibility that freelance graphic design offers, allowing me to work in a direct one on one manner with my customers. Clear communication is essential and I will always make sure there is clear understanding of what is required and expected before embarking on a customers brief. If you would like to work with me I would love to hear from you. https://www.aotearocka.co.nz/contact daily 0.75 2025-08-13